Without Chinese manufacture, there is no global creation

Premier Li Keqiang pointed out in the 2014 government work newspaper stripping machine: "guide the transformation and upgrading of processing trade, support enterprises to build their own brand and international marketing network, develop service trade and service outsourcing, and enhance the position of Chinese manufacturing in the international division of labor. To encourage the export of large sets of equipment, such as communications, railways, power stations, and so on, to make China well known all over the world. "

With this statement, the whole equipment manufacturing industry in China is boiling, which has brought great confidence to the construction machinery industry which has been overloaded with embarrassment over the past two years. Zhan Chunxin, chairman of the National People's Congress and ZOOMLION chairman, believes that with the end of the policy input and the end of the industry fluctuation period, China's equipment manufacturing industry will get out of the cold winter and usher in the recovery soon.

Zhan Chunxin's ZOOMLION, over the years have not in the Chinese competition status, but Chinese for the status of the "national team" mission "from an inland small company grow into international engineering machinery leading enterprises, the technology content is not high" Chinese manufacturing to high technology, high quality "Chinese made".

Despite the tight China engineering machinery leader throne, Zoomlion never complacent, but look at the entire large equipment manufacturing industry, promote industrial restructuring and upgrading to a more intense sense of mission. In the just concluded national NPC and CPPCC, Zhan Chunxin sonorous sound: "the equipment manufacturing industry is a big industry, to promote the transformation of equipment manufacturing industry with the upgrading of the market." The overall transformation and upgrading of the equipment manufacturing industry in China is imperative.

Climbing "slope" over "kan"

Through the chain of vertical and horizontal industries

To a certain extent, the equipment manufacturing industry shows whether the country is strong or not. After decades of development, China's equipment manufacturing industry has made remarkable achievements: the total output value of five consecutive years ranked first in the world; the main products and equipment of automobile, power generation equipment, machine tools, ships, harvesting machinery and tractors and other production ranked first in the world; dragon sea diving, moon and the rapid development of high-speed rail, marking the independent innovation the ability of our country leap to high-end equipment; Zoomlion, Xugong, Weichai as the representative of the Chinese company launched overseas mergers and acquisitions, leading China's equipment manufacturing technology products market brand upgrade.

However, "made in China" all over the world has long been regarded as a pronoun of low quality, low price, labor-intensive, and low scientific and technological content. Miao Wei, Minister of the Ministry of industry and information technology, is bluntly: "our equipment manufacturing industry has made great progress in recent years. From the scale, we are already a big country in the equipment industry, but in general, there are still big but not strong problems."

As an outstanding representative of the equipment manufacturing industry, combined with the practical experience of ZOOMLION Zhan Chunxin said that at present Chinese equipment manufacturing industry is facing the "vertical industry chain development is not balanced" and "horizontal industry chain resources not shared" two major problems, it also restricts the industry to upgrade.

"Facing the transformation and upgrading, the equipment manufacturing industry should climb the high end of the global value chain, the" slope ", the core technology of this" Kam ". But we have encountered some problems in both vertical and horizontal two dimensions. " From the latitude of "vertical industrial chain development", Zhan Chunxin analyzed the development status of China's equipment manufacturing industry. He believes that although China's equipment manufacturing industry has been the birth of a number on the scale of 100 billion yuan, in the global brand name, position, leading enterprises the right to speak, but for supporting the enterprises are still entrepreneurial, small and medium enterprises, they are in the bottom of the industrial chain, small scale, weak technology, poor equipment and do not have the ability to self upgrade, it is difficult to support the industry to high-end breakthrough; for supporting host with key technologies of core components, has high added value, but most of them want to buy from European companies, has become a bottleneck to high-end industrial upgrading.

"Taking engineering machinery as an example, 3 Chinese enterprises have entered the top ten of the global engineering machinery industry. But for the thousands of domestic enterprises, most of the key parts, such as high end hydraulic parts, seals, transmission parts and engines, are mostly dependent on import. Zhan said, "to achieve industrial upgrading, we must realize the balanced development in the industrial chain. On the one hand, we should enhance the capabilities of small and medium-sized supporting enterprises, focus on cultivating a number of strong, sophisticated and specialized SMEs. On the other hand, we need to invest effectively in R & D and industrialization of key components and fill gaps in the industrial chain.

In the latitude of "horizontal development of industrial chain", the lack of resources to share is also an important factor that restricts the pace of industrial upgrading. Zhan Chunxin, for example, said, "for example, our aerospace industry has reached the forefront of the world. However, there is still a certain gap between our agricultural machinery and the world's high-end agricultural machinery in terms of deep turning and harvesting.

Zhan Chunxin believes that this problem is due to the lack of joint research and development of common technology and the sharing of results. He said, "for the large equipment manufacturing industry, materials, machinery, electrical, hydraulic and other disciplines belong to the industry common technology. The basic research and extension of these common technologies can benefit all the branches made by the big equipment.

Market driven to be a world-class equipment manufacturing enterprise

In view of the above problems, Zhan Chunxin made two suggestions pertinent. One is the national shares of the way, with the market principle, and enterprises jointly set up R & D investment the key components of the manufacturing company, in the vertical short board filled industry chain; two is for large equipment manufacturing industry achievements and create a shared problem, suggested that the State formulates preferential policies to encourage and support the right of the enterprises and scientific research institutes colleges and universities, the formation of the cross industry, the key common technology platform and alliances, open up the industry chain from the horizontal, accelerate the transformation and upgrading of equipment manufacturing.

Market analysts pointed out that the equipment manufacturing industry chain length, the demand for funds, if the government inaction completely rely on the market to the development of equipment manufacturing industry in Chinese automatic adjustment, this industry environment, may eventually be the failure of market adjustment, the equipment manufacturing industry into a vicious competition. On the contrary, if the government blindly intervened in the development of equipment manufacturing industry, relying on government means to macroscopically control the development of equipment manufacturing industry, there will be oligopoly and low resource allocation rate.

Therefore, the development of equipment manufacturing industry, management departments should be achieved in the inaction. It is to guide the development of the industry by means of the means of the market and the thinking of the market.

In fact, ZOOMLION has been working on the market principle to promote the symbiotic and common win of the industrial chain.

On the one hand, ZOOMLION will further optimize the outsourcing outsourcing mode, and strengthen the upstream facilities, logistics and other partners in technology research, overseas expansion strategic cooperation, accelerate the internationalization development of the supporting manufacturers and the pace of the company; on the other hand, ZOOMLION's quality management output, advanced production mode and many other aspects of supporting and guiding enterprise strategic cooperation, improve the supporting enterprise endogenous growth capacity, and the formation of a number of competitive strategic partners.

At present, the dead in the surrounding ZOOMLION has formed hundreds of small and medium-sized enterprises supporting a dynamic group, has reached thousands of supporting enterprises for ZOOMLION, the amount of tens of billions of dollars. It can be said that ZOOMLION's high-speed growth has fully promoted the industrial agglomeration of Hunan construction machinery industry, and promoted the large-scale development of related industries. To further enhance the degree of polymerization, improve the supporting industry level by technological innovation, extend the industrial chain and drive the development of small and medium-sized supporting enterprises is an important goal of ZOOMLION.

In Ningxiang Industrial Park as an example the dead in ZOOMLION around the more than 30 gathering of the dead in the year supporting enterprises strengthen research and investment of the key parts of the dead to strengthen scientific research, and in supporting enterprises and set up a joint venture company to participate in a variety of ways for new parts production. As the leader of ZOOMLION also took the initiative to support enterprise output management and implementation of leading dance and wisdom of the dead walk on.

ZOOMLION has its own unique experience in the creation and sharing of horizontal industrial chain results.

In ZOOMLION, there is a special research force with clear positioning, independent of the product development team. The team is composed of hundreds of doctors and masters who are focused on technology. They are responsible for the research of advanced technology and basic common technology. Through a large number of research and experimental verification, they have mastered a large number of industry cutting-edge technology.

Taking the high-strength steel widely used in construction machinery as an example, there is no design standard for high-strength steel truss structure in China, and the relevant technologies abroad are kept secret, so that the boom designed in China is bigger than the foreign ones, and the lifting performance is low. ZOOMLION through the common technology research, tackled the problem of calculating the stability of truss structure of high strength steel, filling the domestic blank, for crawler crane, tower crane and other products to the development of large tonnage and high quality, enhance international competitiveness, provide a strong technical support.

ZOOMLION is also closely related to the national strategy and constantly innovating and developing. Zhan Chunxin, from the "mobile crane technology National Engineering Research Center", "National Concrete Mechanical Engineering Technology Research Center", at present, covering the advanced engineering machinery and key technology research, development and innovation of major equipment verification module level innovation platform lead domain country gathered ZOOMLION, will lead the technological progress and upgrading industry structure adjustment.

Faced with the problem of overcapacity of construction machinery, ZOOMLION has diversified strategic transformation. From the key point of developing the construction machinery sector, it has been transformed into five parts, namely, the construction machinery sector, the agricultural machinery sector, the sanitation sector, the heavy truck sector and the financial sector. At present, ZOOMLION Lugu second industrial park has been put into production operations, will become the largest and most advanced environmental sanitation, environmental protection equipment R & D and production base. At the same time, ZOOMLION extends its tentacles to Chongqing, the pilot area of the National Agricultural Mechanization comprehensive demonstration base, and creates a cluster of 100 billion agricultural equipment industry. The five major plates have begun to take shape.

Zhan Chunxin said that although the current macro situation will still be low, it is not far from the recovery. He judged that China's economy will maintain a growth rate of 8% to 10% in the future. "However, China's agricultural modernization and urbanization will be a long-term topic, which will provide new market space for construction machinery."

In 2014, ZOOMLION will accelerate transformation and upgrading. Relying on the advantages of the construction machinery sector, we will further expand the strategic layout of the five major sectors, digest excess capacity and gradually achieve cross-border development in the field of equipment manufacturing.