How should the machine tool enterprises participate in the exhibition better?

The exhibition of dozens of times, hair peeling machine is machine tool exhibition gradually lose pin ability, into a single display function, the so-called exhibition brand. In fact, the brand image of an enterprise should not be displayed but evaluated by users. The leading technology is not created by prohibition of photography, but by the innovative grasp of the market.

Peeling machine

An enterprise that only does not understand the packing does not do much, and the enterprise that only does not do the right thing will not be long. The machine tool industry needs the brand molding and the product packaging, but the core competitiveness of the enterprise still lies in the quality of the product.

It is the sorrow of the machine tool industry to pull the popularity by beauty, performance and gift. At the present stage, the attention economy is developing rapidly to the big data economy era after a flash in the pan. The machine tool industry will follow this objective development rule. To get a curry favour by claptrap attention, but the long run on the machine tool industry to help the little bridge to bridge, road way, time to let the machine exhibition quality and technology show the nature of the return, the luxurious decoration expenses on research and development, to enhance the user experience to the strategic height is the right road.

The majority of enterprises exhibition machine belongs to the static display, although through the observation of machine tool parts can guess most of the measured machine function, but the structure of most of machine tool cutting is the ability to hide under the beautiful metal, rely on the sample parameters and the simple introduction of only knowing about. The farthest distance in the world is not the ends of the earth, but you don't know you in front of my eyes, but the machine in front of us can't fully understand its performance and get entangled.

How to fully display the performance of machine tools is the subject of the machine tool exhibition. It is a good way to solve the dynamic display of machine tools by enabling the machine to move, allowing users to manipulate machine tools under the guidance of staff, showing the structure of machine tools with simulation presentation.

The workmanship of the machine tool can be seen at a glance, and the precision index of the machine tool is also displayed on the sample. But the stability indicators that users are most concerned about are generally avoided. The technology capability of domestic machine tool is approaching to the machine tool abroad. The difference is mainly on the stability. Avoiding stability means that it doesn't face up to its shortcomings.

Even if the stability index is marked, what means can be used to verify the stability of the exhibiting machine at the exhibition? This is another technical problem.

Excessive homogenization of the machine tool machine tool exhibition exposition to the user and machine tool enterprise attraction decreased year by year, new media can achieve panoramic display of machine tool exhibition caused by the impact, in the era of network information intensive to machine tool trade show lost its dominance in the make up of information asymmetry. The machine tool enterprises, whether it is old wine in new bottles, or old wine in new bottles, in the traditional machine tool exhibition must change.